I've a feeling that someone ran a Group Buy on uk-mkivs.net for these a while back. [8-|] IIRC, it was a case of mentioning a code when you ordered and you got a discount. Might be worth a search on there to see if it's still available?
i got leather in mine but test drove a cloth one before buying this and noticed this i found if you drop the lumber support right back into the seat they hug you a bit more but the heated seats make up for it lol they hug enough tho i think (and im not a big fat cufker either) lol
In the golf the electric lumbar support went up and down about 1-2cm max (top to bottom) but it moved bloody slowly 
Still loving my heated seats - what I've found on my TT though is I can't hack it past setting 2/6. If I got to 3, I feel like I've wet myself and I reckno if I went to four I'd end up with blisters! Lethal! At least in the GTI I'd sit on 3 comfortably, and 4 if felt like I'd lost a friend, if you know what i mean...